a women's boutique

It’s a new era in fashion - there are no rules. It’s all about the individual and personal style, wearing high-end, low-end, classic labels, and up-and-coming designers all together.
— Alexander McQueen

About Bloom

I love fashion, shopping, the excitement of finding a great deal on that piece that fits perfectly and the satisfaction of helping others experience the same .  I absolutely subscribe  to the belief that looking your best helps you feel your best, and allows you to set the tone for any occasion. 

I founded Bloom because North County San Diego lacks a friendly and convenient fashion resource that is dedicated solely to helping women of any budget pursue their own sense of style. 


Our Commitment To You

1. You will always feel welcome in our stores.  Whether you are shopping, browsing or just want to talk fashion - feel free to stop in.

2. We will go out of our way to have new and trendy clothes, handbags and accessories that are accessible to shoppers of all budgets. 

3. We will constantly update our inventory - typically multiple times per week.  All of our locations will be stocked with season-relevant inventory that turns over regularly.

4. We will strive for a mutually beneficial transaction at all times.  We believe that quality inventory, fair prices and a welcoming environment are the foundation of a successful operation, and we want every transaction to be positive for our customers.  If it is not, please let us know so that we can make it right!

5. Together, we will make fashion and shopping a pleasure again.